To hold its position of a pioneer it is constantly striving to introduce new technologies, innovative features and solutions. And now this mammoth search engine is rocking the cyberspace using its new system of indexing.
Innovative new indexing system has been called Caffeine. Its name, as rumour has it, comes in two or three coffee addicted developers, who were pulling an all-nighter perspiration over their brainchild. Caffeine is another regular google seo api update. It’s more like extreme re-engineering of the whole indexing infrastructure and architecture of the search engine. All these modifications are aimed to enhance searching procedure, provide customers with more up-to-date research results and the greatest selection of web content ever provided. So what is the way the new indexing system functions?
Before Caffeine was released Google had scanned the data in layers. Some layers obtained synced quicker, some patiently waited for their turn for months. This system proved to be ineffective, largely because of the long delays between the time the material was printed and the time that it got indexed. Besides web content is becoming increasingly more complicated: flash, pictures, video and real time upgrades have become an essential part of webpages, making an average webpage more complicated for search engines to examine and index.
The new Google’s algorithm makes this investigation much faster, as it breaks the information in chunks and conducts hunt engine updates non-stop on a worldwide scale. This lets users receive the info about new content quicker than ever before, regardless of the time and the location it had been printed.
That seems like large pros with small cons, but that change has increased lots of concerns among businessmen, who run their business on-line. The purpose is that with the dawn of Caffeine page rankings (the sequence in which pages appear on Google after users enter particular search terms) may essentially change. Does that mean that firms will have to modify their approaches to SEO to maintain their rankings in search results?
But this new index has been dwell on some test servers and also a lot has been said by Google’s employees, so we can draw some logical conclusions about the shift that could possibly occur in search engines environment.
Like every coffee enthusiast prefers freshly-brewed beverage, Google Caffeine may attach more emphasis on new content. In case you have an authoritative site and therefore are running updates on routine basis that adheres well to your SEO campaign. Stuffing your website using initial up-to-date content you may significantly improve your odds of hitting on the top of Google.
Therefore we can conclude that with Caffeine advent onpage factors will acquire much greater significance in SEO. Not only killer articles, but also good website navigation, keyword density and prominence, meta descriptions, alt tags etc. will play a heightened role in getting high rankings.
New Google’s algo can take a closer look at overall quality of your website. For example if your website is cluttered up with broken links, or its loading rate is riding low that is pretty likely to result in lower positions. So you must brush and song your site up to fulfill new Google requirements.
However, does that said above mean that Google has downplayed offpage factors and they can be sidelined when doing SEO? No way. They still will be of huge importance for website optimization. And now the focus may be paid not only to the amount of quality links, but also to a few other elements. Linking to spammers and with spammers on the list of your link partners can also play a nasty trick and cause a dramatic drop of your position at search results. Therefore, in the event that you manage to get round these drawbacks that will significantly enhance your chances to hit the very top of search results and stay with it.
And the first and the foremost task for the time being is keeping a hawk eye on your rankings changes, because playing blindfold with Google is not a fantastic idea at the moment. Being in the know where your website stands in search results enables you to correct SEO procedure to the current position and make deliberate and well thought-out decisions concerning your optimization effort.
If you are an individual website owner and would like to check your website positions for a few keywords in one search engine that could readily be done by hand. But if you are an SEO, or a individual running more than one site be ready to take care of substantial avalanche of work. You are going to have to look at your rankings for a lot of key words in dozens of search engines and also spend sleepless nights blinding your eyes before your screen.
Dead-end? No. An automated position checker may be the ideal way out. It is a no-headache SEO solution, because it collects the data about your website’s rankings for particular keywords in a mouse click. That lets you assess your SEO advancement and implement improvements that are necessary.
There are lots of Google rank checkers out there, but, alas, only some could be a real leg-up in website optimization. 90% of them don’t live up to customers’ expectations since they can not do the principal rank checker’s task- positions assess. They supply inaccurate data that can’t be utilised in website optimization procedure. Besides Google doesn’t prefer automated rank checkers for the sole reason that they load much strain on the search engine when sending too frequent queries.
So what would be the best rank checkers that could offer high accuracy of results and stay search engine friendly? You can test all these rank checking tools and choose the one which can perfectly accommodate your SEO requirements.