An incredible social media manager is, as Ron Burgundy would express: “The balls”.
It’s an undisputed fact that every small business to be active in social media. The ever-changing demands of your modern day consumer requires brands to think fast and fine-tune quickly in order to stay one step ahead.
The factor of a social media manager has appealed to the mass new release of socially-active internet users. It’s hard not to. Especially when quite a few might think that you can earn big bucks from posting Facebook upgrades. Hardly.
Being a social media manager is kind of like being a stand-up comedian. You have to quickly understand your audience and your bridal with them is vital. In order to accomplish this, you need to know if the audience can be laughing at your jokes and you need to know this in current. If you can do this, then you have already won the crowd.
Therefore , how do you become a social manager? More to the point, how do you become a superb social manager?
The answer will be surprising to some. Firstly, it is important to want it. Second, you have to love it. Third, you have to learn them. And even if you tick all these boxes, you should ask yourself: “Am I a social person? ” If the answer isn’t a, then becoming a social media manager is probably not for you…
So allow us take a look at the stats.
LinkedIn shows 57, 910 success for “social media manager”
Social media has now overtaken adult movie as the number 1 activity on the web
97% of all consumers look up local businesses online
71% of consumers receiving a quick company response on social media say they would likely recommend that manufacturer to others
93% of marketers use social media for all the buinessmen
In terms of difficulty of execution, nearly half (49%) regarding B2B marketers put social media marketing at the top, followed by content marketing and advertising (39%), SEO (26%) and mobile (25%)
77% involving B2B marketers use a blog as part of their content promoting mix
On average, 25% of marketing budgets are now spent on material development, delivery and promotion
78% of small businesses catch the attention of new customers through social sites
When asked to ranking their company’s social business maturity on a scale of just one to 10, more than half of global business executives gave their whole company a score of 3 or below
But the figure that is most relevant to this article is:
Just 12% of such using social marketing feel they actually use it effectively.
Being a social bookmarking manager brings with it some key benefits within a freelancer setting. The most recognisable being the fact that you are your own leader. You make the decisions and answer to no one. You post the invoices and you set the policies. Heck, you are able to sit in your underpants all day on the computer if you wanted to.
Additional is money. It is an in-demand role, but one that companies are still struggling to come to terms with. Some companies find out and understand the value social media could bring to their empire and are willing to invest heavily in robust social media plans. Being your own boss, you can decide how to set your expenditures and price accordingly.
Another attractive reason is the small barriers to entry. With low start-up costs and lots of online resources (like this one! ) to rapidly cure the learning cure, anyone can launch a freelance social control business within a short space of time.